Search Engine Optimization (SEO) is the process which increases a website’s rankings in search engine results and subsequently increases site traffic and revenue. For example, a website that sells designer clothing would want to appear as the first search result whenever a potential customer searches for the phrase "buy designer clothes" in Google. The days of relying upon billboards and TV advertisements are far away in the past. SEO isn’t an option, it is a necessity. More and more businesses are started each and every day.
SEM (Search Engine Marketing)
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings. Originally called “search engine marketing,” the shorter phrase “search marketing” is now often used as the umbrella term over SEO and SEM. The longer phrase “search engine marketing” or SEM is now typically used to describe paid search activities.
Social Media Approach
Social media has provided businesses with the opportunity to reach out to consumer bases and build meaningful relationships to create brand loyalty. Social media provides a forum for communication between a company and its clients. Common techniques include advertising new sales, products, or services. Others may fortify your online presence by using viral material to get people talking about the company. And when people are talking about your company, they are far more likely to visit your website and make new purchases.
PPC | PPL | PPS
PPC: Pay-per-click marketing is a way of using search engine advertising to generate clicks to your website, rather than “earning” those clicks organically.
PPL: Pay per lead is a great choice for the vast majority of software companies.The concept is simple, software companies need leads, so they simply subscribe to a service and, in one way or another, purchase individual leads that have been vetted through a third party’s qualification process.
PPS: In a pay per sale agreement, the advertiser only pays for sales generated by the destination site based on an agreed upon commission rate.
As marketers find more innovative ways to grab people's attention, video has become a meaningful part of the strategic marketing conversation.
Video is no longer an "up-and-coming" marketing tactic -- it's here, and it's a powerful way to communicate your brand story, explain your value proposition, and build relationships with your customers and prospects.
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.